Ecommerce Design Mistakes to Avoid
The online shoppers have plenty of options, which is why it’s crucial to make their shopping experience as simple and smooth as you can. Customers who have a difficult and confusing shopping experience could abandon their carts and leave negative reviews which will convince others to stay away from the store.
From poor quality calls-to-actions to faulty images of your products, these design mistakes can have serious negative effects on your sales. Fortunately, a majority of them are preventable with just a bit of careful planning.
Images of low-quality
No one wants to purchase an item that doesn’t do it justice. This is why it’s essential to have high-quality images used on your e-commerce website. Low-quality images will not only turn away customers, but it can also harm your brand reputation.
There is no Guest Checkout option
Not offering the option of a guest checkout is another common error which can discourage potential customers from purchasing on your website. Many customers are reluctant when asked to create an account, particularly if they have to enter their personal details, such as their email address. You should allow visitors to sign up with their social media accounts instead to speed up the process. This will minimize their privacy concerns.
Another big e-commerce design error is having a messy and disorganized menu structure. It is crucial to figure out the layout of each page on your site so that navigation is easy and convenient. Make sure that every page is organized in accordance with the type of content on it and make it easy for visitors to locate what they’re looking for.